IMT is the abbreviation for the Image and Media Technology study. One of the pressure cooker assignments was to create a full moving-media based identity package within a week, with as subject the diversity of the study itself.
For this I created a colourful theme, limiting the style to three colours, and using objects and scenarios that represent the variety of mediums that are used throughout the study.
20 hours, individually
For styling I wanted to represent the enthusiasm that is shared and experienced throughout the study. A fast montage tempo. The information in-your-face: What you see is what you get. A fast paced diverse course.
As of color palette a contrast-rich red-yellow-blue was most impactful and resembling to the basis of something, the core of IMT in this case.
The leader came last. At first the bumpers; The four study years were my initial start where I wanted to specify four crafts that are taught. The leader itself is an abstracted 3D remix/spin-off of these bumper assets with as climax the transition into the tv / world of media.
Having interned in a studio that specialises in motion branding my challenges were mostly technical. Structuring the entire production flow on my own.
During the creation I had to work and render at the same time to create a flow of constantly being able to improve or extend shots and scenes without doing irrelevant work. For this I created a render farm of 15 computers real-time rendering assets for me over the course of 2 days. Therefore I was free and flexible during post production.
Because of my former experience I had a blast taking on the challenge and making the most out of an extremely short timed project. I experimented with the connection between audio, image and their sequencing and climaxes but also practise organisation and pipeline flows.